If I am not working on culture, I can often be found either with a water ski rope in my hand or more recently with my wrists wrapped, gloves on, and in a boxing ring. It's a great way to relieve stress and learn something new.

I train at Randazzo's Boxing Gym in San Antonio, Texas. It ain't designed for "cardio" or "fitness." It's a boxing gym. Plain and simple.

This picture is one of many which adorn the walls of the gym. As I have watched and learned, I see the culture of this small gym and its clients . . . largely young men training to fight.

It's a tough place, and yet a wonderful place as the owner, Santo Randazzo, has created a culture. A culture where the behaviors he expects define the culture.

The "Boxer's Creed: Show up every day open-minded and ready to learn. Work hard every day to improve. Listen to your coaches."

And there are more. And Santo practices what he preaches. He walks around the gym as we spar, shadow box, work the heavy bags or the speed bags, and he coaches. He watches. He encourages. He shows up. He knows all of our names. He provides feedback and support. Santo is a leader, and his gym has a culture.

The point is that it doesn't matter how large or small your business.

It matters not what industry you serve. Your organization has a culture. Either by design, as with Santo Randazzo, or by default.

Defining the behaviors you want to see in your organization will build the roadmap for your culture. As a team, decide how you want to treat one another. Decide how you want to treat your customers. And execute against it. Be disciplined about it. Your culture is the collection of behaviors of the people within your organization. Be intentional about the behaviors you want to promote. And then promote them. Relentlessly.

And don't be afraid to fire to them either. Rest assured Santo has dismissed more than a few fighters who didn't adhere to the "Boxer's Creed." Santo has created a culture in a small boxing gym in south Texas where the boxers who train there love the experience and learn what they came to learn.